A strengthening and shine-enhancing daily shampoo. Sulfate & sodium chloride-free formula with Color Hold® technology prevents dullness and provides vibrant color retention. --------------- Free Of: Parabens, Sulfates, Phthalates, Synthetic Color, Sodium Chloride, Gluten, DEA/TEA & Triclosan PROVEN INGREDIENTS: Organic Bamboo Extract®: Immediately boosts hair's strength, flexibility & sustainability for stronger, healthier hair. Organic Indian Gooseberry®: Transforms dull hair with vital nutrients for locks that illuminate with a mirror-like shine. Color Hold®: Alterna's proprietary ingredient that infuses hair with plant-derived melanin for extreme color protection
